Dare greatly and transform your life!. Embrace vulnerability to live, love, parent, and lead with courage. This book is urgent, essential, and fun to read. It can help all, especially men, who carry the burden of being strong and never weak.

Discover the 6 principles that drive our decisions: reciprocation, commitment/consistency, social proof, liking, authority, & scarcity. Learn how these powerful forces can be used on you, and how to defend yourself. Understand why you say "yes" and how to make your own choices, not be manipulated.